Rachel Karten

Rachel Karten is a viral social media creator, consultant, and the author of “Link in Bio,” a top-performing marketing newsletter on Substack’s business section with over 100k subscribers. Her work has been featured in the Wall Street Journal, New York Magazine, Slate, and CNBC. In her newsletter, she regularly interviews senior marketing officials at the most recognizable brands—including Netflix, MLB, Glossier, and Yahoo—providing valuable insights to her dedicated audience of social media professionals. Rachel previously led the social media team at Bon Appétit, winning a social Webby Award and a National Magazine Award for best social. Since leaving, she has consulted on social media strategy for brands such as Google, CAVA, and West Elm. She is based in Los Angeles.