Michael Holtz

Michael Holtz is the Founder and CEO of SmartFlyer, a luxury travel advisory platform he launched in 1990, driven by his passion for air travel. Known in the industry as “Mr. 2A” for his signature seat choice, Michael has built SmartFlyer into a network of 260 affiliate agencies generating over $1 billion in annual revenue. He is sought out by clients for his encyclopedic knowledge of flight routing and his ability to design itineraries with precision and ease. Michael sits on advisory boards for Four Seasons Hotels & Resorts, Marriott Luxury Brands, IHG Luxury Lifestyle, and Seabourn Cruise Line. No matter the distance, Michael is known for his tireless pursuit of the best in luxury travel, and for always being reachable, even from the middle of an African desert.