David Prior
CEO, PRIOR
David Prior has brought a unique vision to the world of travel and media. Founded in 2018, PRIOR is celebrated for its innovative approach to travel, blending the allure of a travel magazine with immersive, real-life journeys and bespoke experiences. Prior’s journey began with an education at the University of Gastronomic Sciences in Piedmont, Italy, which led to his career in writing. Prior became a contributing international editor at Condé Nast Traveler, and a longtime editor at Vogue Living. His extensive network, described as an “unrivaled black book of contacts from the fisherman to the prince” by Condé Nast Traveler, reflects his deep connections across the globe. Prior now serves on the Travel + Leisure Advisory Board, and he regularly takes part in speaking appearances. Prior’s work is driven by a deep-seated curiosity and a passion for storytelling, transforming travel into an art form that captivates and inspires.