Mark Lakin is the founder and CEO of The Legacy Untold—part renowned luxury travel agency and part strategic hospitality consultancy. Lakin built his brand around the concept of “transformative travel,” a phrase he coined in 2010 to describe journeys that elevate the consciousness of the traveler while leaving the destination better than they found it. Lakin has been named to Travel + Leisure’s A-List every year since 2015 and serves on the magazine’s Travel Advisor Board, alongside a seat on the Six Senses Advisory Board. Through The Legacy Untold’s strategic consulting arm, he advises top luxury hotels, owners of extraordinary private villas, and tourism—among them are Kerzner International and Soho House. Long before the industry framed travel as a search for meaning, Lakin was designing trips around it—pairing luxury, cultural depth, and impact in a way that has come to define what today’s most discerning travelers are seeking.