With over two decades of experience shaping best-in-class hospitality brands, Cory Schisler specializes in brand strategy, concept development, and marketing for hotels, restaurants, and experience-driven businesses. Schisler’s early career began in the restaurant world, and he has since been a part of the launch of over 20 hotels and restaurants. In addition, he worked at Viceroy Hotel Group, assisting in the development of pre-opening operations, guest experience, and service design. Most recently, he opened his marquee hotel project, The Madrona, in Healdsburg, California; It is recognized as one of the first Two-Michelin Key hotels in the United States, and also won a spot on Travel + Leisure’s It List in 2023. Now, he is stepping into a new arena at Journey, helping to build a hospitality loyalty program that rewards guests in ways that matter most, through thoughtful service and unforgettable experiences.