Appointed senior vice president, strategy and transformation at Belmond in February 2026, Nicolas Streff sits on the executive committee and plays a key role in connecting Belmond’s future with the changing expectations of today’s most discerning guests. He oversees digital, omnichannel, AI, innovation, and environmental and social impact, ensuring transformation is anchored in the customer experience, and rooted in the brand’s distinctive vision of slow luxury. Since joining Belmond in 2020, Streff has worked closely with leaders across the global portfolio to sharpen the narrative and strategic frameworks that guide the company’s growth and brand expression.