Nicola Butler is the owner and Managing Director of NoteWorthy, a British travel specialist creating unforgettable journeys across the UK, Ireland, Paris and Normandy. Her pioneering spirit opens doors into a world few ever see. Butler took the helm of NoteWorthy in 2012, and has since steered it to new heights and cemented its reputation as one of the most trusted names in bespoke luxury travel. Under her leadership, NoteWorthy has grown ten-fold, adapting to changing travel trends and social habits. Butler has been lauded as an ‘A-Lister’ by Travel + Leisure Magazine and recognised as a ‘Top Travel Specialist for Great Britain & Ireland’ by Condé Nast Traveler since 2014. She was named in the Walpole Power List 2025 as one of the top 50 influential people in British luxury.