Melinda Stevens is the Founder of Salt Lick, a creative agency working primarily with travel and lifestyle businesses on branding, strategy, and content. She is also currently the Editor at Large at The Observer Magazine. Previously, she was the Editor in Chief of Conde Nast Traveller, leading both the UK and the U.S. publications.  An award-winning publisher, columnist and writer  she has authored several bestselling books for Assouline and last year produced the handbook Ocean to coincide with the premiere of David Attenborough’s most recent documentary.  Advisor on Gen-Z travel app Step Your World, her passion really lies on re- evaluating and amplifying the brilliance of the British Isles via her UK focused travel and culture platform Loupe.