Agenda

Today’s traveler is seeking connection, competition, and experiences built around passion points. This panel explores how playful programming, from chess lounges to pickleball tournaments, is shaping the guest experience—and what businesses can do to compete.

As experiential travel grows, destinations are investing in art, culture, and immersive programming to attract visitors. Artists, advisors, and operators share what today’s travelers are looking for—and how to deliver it.

Overtourism, climate change, and rising prices have all led travelers—particularly those in the U.S.—to head north, like the Nordics and Canada. Hear directly from the businesses in this part of the world about how to best adapt to this growing trend.